书摘
The Consumer Society: Myths and Structures, [by] Jean Baudrillard
Part III: Mass Media, Sex and Leisure
8: The Finest Consumer Object: The Body
In the consumer package, there is one object finer, more precious and more dazzling than any other -- and even more laden with connotations than the automobile, in spite of the fact that that encapsulates them all. That object is the BODY. Its "rediscovery", in the spirit of physical and sexual liberation, after a millennial age of puritanism; its omnipresence (specifically the omnipresence of the hygienic , dietetic, therapeutic cult which surrounds it, the obsession with youth, elegance, virility/femininity, treatments and regimes, and the sacrificial practices attaching to it all bear witness to the fact that the body has today become an object of salvation. It has literally taken over that moral and ideological function from soul.
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What we want to show is that the current structures of production/consumption induce in the subject a dual practice, linked to a split (but profoundly interdependent) representation of his/her own body: the representation of the body as capital and as fetish (or consumer object). In both cases, it is important that, far from the body being denied or let out of the account, there is deliberate investment in it (in the two senses, economic and psychical, of the term).
*我手头没有中译本，自翻肯定不准确，所以还是直接发英文好了
*最近有位朋友在读鲍德里亚，于是我顺便翻了下手头这本，发现该忘的都忘得差不多了，借此机会我也重读一下吧……
